Logo, Corporate Identity, Website
4SA Medical is a wholesale provider of medical supplies in the South African market. At launch they needed a cost-effective solution to get their new business online and as a new entrant into a competitive market. The brief was simple: a platform to showcase all the available products, feature the specific brands on sale and of course, make it look good.
The 4SA Medical logo borrows heavily from common symbols and themes that most people associate with hospitals and healthcare. For example, the green and blue were sampled from the colours used for scrubs, the clothing healthcare professionals wear during procedures. The 4 is a stylised ribbon, commonly worn in various colours and for various causes such as breast cancer awareness. Finally, the 4 is set into a circle to resemble a medical cross. The colour scheme and logo are still being used exactly as originally developed.
This website was developed by our sister company, Kusasa, to showcase all available products and generate leads by allowing the public to request quotations for specific quantities of any product, much like an online store but without the payment processing. The website is also fully responsive, which means it adapts to the size of your screen, whether on a smartphone, tablet, laptop or desktop.