Logo, Website, Digital Marketing
Arthur Goldstuck is the leading tech journalist in South Africa. He approached us to help him with a new venture, a simple self-branded site to help him promote himself, his published works and his public speaking appearances.
We started with a logo that resembles a modern app icon. We felt it was important to present something uncluttered as Arthur's goal is to help businesses navigate the future and his logo needed to be a clear symbol in a sea of digital noise.
In building the site we had a clear vision of simple and clean design which would showcase Arthur's work and services. As there was going to be embedded video, book covers and other feature items we wanted as little obstruction to that content as possible.