Product & Packaging Design, Logo, Website, Digital Marketing, Graphic Design
Chill Jooce is a new breed of relaxation drinks formulated and manufactured right here in South Africa. It contains natural ingredients which help you to relax after a long day.
As this is a new brand they needed our help with an end-to-end solution. We started by tidying up their logo concept.
Along with designing the logo we were also responsible for general branding such as sales presentations and business cards for employees.
The task of designing the can artwork around the legal requirements of a detailed ingredients list, registered bar code and safety instructions also fell to us. We worked closely with Bevcan, the largest South African can manufacturer, to ensure the finished product met with the client's standards.
A turntable video of the finished can was created to preview the final manufactured packaging before production began. It was created in 3D and we aimed for photo-realism to help the client understand how the artwork would wrap onto the cylinder of the can.
We used realistic lighting conditions to show up the difference in finishes between the white and purple inks.
The website highlights details about the ingredients and the experience around the product.
We intentionally kept the design as simple as possible to reinforce the sense of premium relaxation that the brand stands for.