MBD are a leading end-to-end credit cycle and collections company based in South Africa. Their services are offered to businesses and individuals who require assistance in with creditors and the collection of debts.
We were approached to draft a document style which could be easy to apply to all of their marketing material going forward. Our first step was to convert the logo into a flat, monocolour, file. This allowed us to easily create contrast and draw the eye to the logo in cases where it would be displayed less prominently.
For the documents we began by sampling colours from their logo, selecting three shades of blue with slight tints that would complement each other. These shades were used in blocks and patterns around a clean and neat structure. These shades of blue were used in patterns as overlays on sections of the cover. Custom icons were created to represent each stage of the credit cycle.
Simple infographics communicate important facts and figures quickly without attention being distracted by the use of photos which were desaturated and softened to give them a dream-like quality. The footer on the back cover features a QR code for quick access to the website from any branded print material.