Over the long weekend this June, Hydra Media attended ICON 2017 where we acted as support for Kusasa Information Systems who were promoting their mobile sales CRM solution, Saleboat. Within an hour we were bored and came up with a plan to entertain ourselves with the help of the Kusasa staff. We decided to make a game. We started to brainstorm the sort of game we could make before the end of the weekend and decided on a nostalgia trip with an Arkanoid clone.
I thought I’d dedicate this first Pulse post to a common issue faced by designers the world over: misconceptions about our diverse field. I’m hoping that explaining this will give readers a better understanding of both the value of design and what it is, maybe even inspire some ideas about how to better utilise design and designers in your projects.
A lot of design firms stake their claim based on their ability to cater to what their customers really want. Hydra is a little different. In truth any good design studio is capable of listening and delivering on the expectations of their clients. It’s our job. I’ve yet to encounter […]
These days we’d be hard pressed to do anything without the use of our smart devices. We have apps to wake us up, apps to tell us where we need to be and apps to show us how to get there. When we do get some down time from the […]
Designers do more than just make pictures. We’re problem solvers. Most of us, despite our areas of specialisation, through careful observation and understanding the context and usage of a product or service, are able to tune out unnecessary elements and focus on core benefits. It’s our job to turn good […]
Recently the subject of inspiration for our projects has come up a lot. Inspiration for a product or service often comes from the need to solve a problem. As design pragmatists we draw much of ours from the automotive industry. When the CEOs of most car companies deliver a brief […]